Home » top tips

Tag: top tips

Instagram Tips from the Instagram Queen (1)

Instagram Tips from the Instagram Queen (Toby and Roo @ #BlogOnmsi)

I chose the name “Instagram Queen” for the amazing Harriet from Toby and Roo, because it just fits her perfectly. With over 80 thousand followers on instagram, it is clear that she really is the bees knees. Her hilarious accounts of what it’s like to be a parent of young kids (the “I just wanted a bath” video being a classic example of this) have captured the hearts of so many. But as Harriet herself said, “if content is queen, then engagement is her king”.

I’ve been lucky enough to know Harriet for several years now, having first met her at another conference way back in 2014 (that’s a long time in the blogosphere, don’t you know!) And it has been a joy to watch her passion and skills lead to great success in her online work. So it was absolutely no surprise to me that her session at the Blog On Conference this past weekend was packed to brimming

Instagram Tips from the Instagram Queen Harriet from Toby and Roo
There was so much information given out during the short 45 minute session – it’s been a long time since I have needed to write as fast as I did to get it all down (I really must learn shorthand one day!) I kid you not, I have 4 pages worth of notes to share with you, and even with all of that Harriet was still gutted that she couldn’t fit more in. That’s why she’s the Instagram Queen, and that’s why I’m sharing my notes from her session with you all – because they are awesome.

THE BASICS

Instagram is keyword searchable – make sure that both your profile and your images take this into account.

600 Million people use instagram every month. It is estimated that 68% of those are female, and 90% of them are under 35.

Analytics will tell you when most of your followers are online – use them to help you connect with others more efficiently. You can access analytics if you have a business account. If you don’t have a business account, you can try third party apps like Squarelovin.

Post consistently – if you have under 10k followers, post 2-3 times per day; if you have more than 10k followers aim for 1-3 times per day.

If you post more frequently than this, your engagement will drop. Instagram no longer works like a timeline – it shows your posts to those you are most engaged with you, so if they see multiple posts from you it will come across as spammy and they will stop engaging.

Equally, if you don’t post consistently, you won’t give your followers a chance to engage with your content and they will become less likely to see it in future.

YOUR PROFILE

Put your niche before your name in your profile (e.g. Harriet’s says, “Parent Blogger. Harriet” not “Harriet. Parent Blogger”). This means that when people search for parent bloggers to follow, you will come up in a search easier than if your name was first.

Add an email address to your profile – make it easy for people to contact you.

Also make sure your website is in your profile – it is the only place on instagram where you can add a clickable link, so use it!

Your profile image should be on brand – that means either a photo of you or of your logo. People want to see who you are.

your style/niche

Have 3 things that you are known for and stick with them (Harriet used the example of two of hers, which are always using emojis, and swearing!)

Don’t try to copy others or worry about how successful they are – build your own style and success.

It is possible to be too niche – don’t worry about doing something slightly different from time to time, as long as you can make them relatable to your core niche. Brands will look at your feed, and it is if too narrow, it may result in you losing potential opportunities.

Harriet used the example of how she worked with a Nails Inc and created an image of how she found time to pamper herself as a busy mum, as that would speak more to her audience than a photo of her painted nails alone – see below.

 

Today is hella stressful people. Toby has been up half the night with a terrible cough and as a result he couldn’t go to his last EVER day at preschool this morning on top of that, Edith isn’t well and is being very demanding while I have alllllll the deadlines. You will never feel like a lesser mother than when you shout at poorly one and three year olds because “Mummy has to work” and they won’t leave you be. That in mind, now is the time to take 5 and step away for a mama pamper – the only one I ever get time for is painting my nails , but guess what, that’s JUST enough to make me feel a bit better☺️. This amazing set from @nailsinc is available on @qvcuk today for £28.98 down from £108.00 . The spray nail polish is officially the most INGENIOUS creation known to man. #sparklelikeyoumeanit #mamapickmeup #ad

A post shared by Parenting Blogger Harriet (@tobyandroo) on

HOW TO GROW YOUR INSTAGRAM Account

This is where Harriet’s brilliant phrase, “If content is queen, then engagement is her king” comes in…

Follow other Instagrammers within your niche.

Comment on other photos within your niche.

However much you comment, comment more! People will see these comments and come to your profile to find out about you – this can (and does) lead to new followers.

Like things, a lot. However, don’t do it all at once as you may get blocked by instagram. You will usually get a warning from instagram, followed by a “soft block”, which can last anywhere between 12 hours and a week. Finally, if you keep doing it, you could have your account deleted.

If you see the hashtag #ad, comment to support your fellow bloggers and instagrammers.

But remember that your niche is not other bloggers (support them, but remember your niche is not “blogger”).

Unfollow people if you’re not engaging with them – you aren’t helping them by being an unengaged follower.

 THE BIG NO-NOS

Never buy followers or likes – it is obvious when you have done so.

Avoid follow for follow opportunities – they’re aren’t supportive. Instagram is ratio sensitive and so they will know. You are actually capped at following a maximum of 7,500 accounts, and some brands will ask that you follow less than 2,000.

Don’t play the follow/unfollow game with your fellow bloggers – this is popular in the US and a lot of businesses do it on instagram, but whilst it works it really annoys a lot of bloggers.

Don’t use automated systems for commenting and liking – instagram is slowly shutting them down and they don’t help with engagement anyway (plus they annoy people and are often really obvious).

hashtags and keywords

People won’t find you unless you market yourself, so hashtags and keywords are vital.

Instagram allows you to use up to 30 hashtags on a post, so use them all! Think of them like flyers – you wouldn’t print out a load of flyers and only hand out a third of them, so why only use a third of the hashtags you’re allowed to use.

Always place hashtags in the first comment rather than the caption – this avoids making people scroll down incessantly.

Research relevant hashtags and keywords using the instagram search function, and aim to get into the top 9 results (i.e. those that show first on the search results screen).

The number below a hashtag or keyword on the results page shows you how many people are using it. You will have far more luck getting into the top 9 results if you use a less popular hashtag, rather than one which has 100k+ people using it.

The top placements in the search results are worked out based on the speed of engagement in ratio to the followers someone has, rather than the total number of likes per post. This means that smaller accounts have a better chance of showing up in results.

Have presaved lists of various hashtags and keywords you can use for different types of posts. This makes it much quicker and easier to use them when posting.

Be aware that instagram is moving away from using hashtags to keywords, so make sure you use carefully selected keywords in your caption to compensate for this.

This change in the use of keywords instead of relying on hashtags alone has led to various speculation over “shadow banning”. Shadow banning is not a thing – The Social Media Posse have done some research which shows this change towards using keywords for SEO functions, rather than hashtags.

HOW TO BOOST ENGAGEMENT

Instagram’s algorithm is based on speed – it’s all about how many people engage with your content within a certain time frame.

Reply to comments left, to keep engagement going.

Join a comment pod.

Join an Instagram Instant group on Facebook, such as Instagram Bloggers UK, Instagram Fabulous, and UK Instagram Support.

Engage on followers’ posts.

Join in with like for like threads (i.e. those where instagrammers share an image they would like engagement on in return for engagement on one of your own posts).

Use hashtags and then comment and/or like the top 9 results for each hashtag used straight after you post your image. They are likely to return the favour.

INSTAGRAM STORIES

You should be making use of this feature.

Aim for between 5 and 30 stories per day.

Do one just after you post, so followers know you are on the app.

They are ideal for supporting other things you have done, to direct people to a blog post or specific instagram share etc.

If they are sponsored, they must include the #ad hashtag.

MAKING MONEY FROM INSTAGRAM

Instagram is second only to YouTube in terms of monetary value.

The standard rate is 1-10% of the number of instagram followers, if you engagement is good (e.g. 10k followers = £100 per post).

Engagement rates for standard users is around 1% – to work with brands you want yours to be between 2-5%.  If it is higher than this, make sure you say so when talking with brands. However it’s important to note that some niches will always have a higher engagement rate than others.

Your overall theme is what matters – numbers aren’t enough if your feed isn’t well curated.

When pitching to a brand, show them examples of previous posts that had a good engagement, and make them relevant to your idea for the work you want to do with the brand. This helps them to see your vision and know that it will lead to good engagement.

PITCHING TO BRANDS

Brands will often contact you with information regarding current campaigns – if you want to be involved with a brand try contacting them and asking if they have a campaign you could collaborate with them on.

Look at what other bloggers are working on – which brands are actively seeking collaborations with bloggers and instagrammers.

Check the hashtags #ad, #spon#  #sponsored, #advert, and #collaborative to find current campaigns.

Use Twitter and LinkedIn to find the name of the person you should contact at the brand you wish to work with. Sending an email to the right person will make a big difference.

Utilise contacts from previous campaigns you’ve worked on.

OTHER THINGS TO CONSIDER

Check with your apps can do – some apps have access to your account and can like things for you. Not all of them do this, but some do, so it’s important to monitor your account.

 

Phew… can you believe Harriet managed to fit all that into 45 minutes? It has taken me longer than that to type it all up! I do hope that it has helped you feel more confident with growing your own instagram account – I know I have got a lot of action points to follow myself.

All that’s left for me to say is a massive thank you to Harriet, for being so awesome, and to invite you to connect with me on instagram if we aren’t already insta-buddies.

Instagram Tips from the Instagram Queen

 

#britmumslive welcome

#BritMumsLive – My Top Tips for a Great Weekend

I can hardly believe that BritMums Live is just a few short days away. It feels like an absolute age since we last met at The Brewery, and I am so excited to get back there and meet up with friends old and new. This will be my fourth year and I know exactly what I want to get out of the weekend. However I remember the feeling of uncertainty in my first year, having no idea what to expect, and I have seen so many bloggers write of similar feelings in the #britmumslive meme lately. So I thought I would bring all my thoughts together and create a “Top Tips” style post to help ease those nerves and enjoy the best weekend you can.

My Top Tips for #britmumslive blogging conference

1. Set Some Goals

Whilst we’re all going to BritMums Live because we’re all bloggers, everyone is going to have a slightly different set of reasons for going. Some want to go to meet other bloggers, some to network with brands, and some will be going specifically for the sessions. In fact, I imagine most of us go for a combination of these reasons (and more). And with such a varied programme, it is easy to get whatever you want from the weekend. It’s also incredibly easy not to do so too, if you get swept away by the enormity of it all.

Last year I felt like I missed out on the opportunity to meet more people. I had a fantastic time with some amazing friends, but I just didn’t balance out the in-depth chats with the opportunity to network and meet as many people as possible. It’s not that I didn’t enjoy spending the weekend with a few good friends, because I really did, it’s just that I had met so many people in previous years that it felt a bit odd not swapping business cards with more people and finding more new blogs to read. So this year one of my goals is to get out there and just say “hi” to more people.

Your goals may be completely different to mine – you may want to spend your time with a few good friends, or network with as many brands as you can, or even attend very specific sessions because of where you feel your blog is heading. Whatever your goals are, just keep them in mind throughout the conference to try and keep yourself on track and ensure you make the most of a weekend that is packed full and passes far too quickly!

2. Make a “Must-Meet” List

Whether one of your goals is to meet certain bloggers (or brands) or not, I think we all have someone we desperately want to meet. However actually finding them amongst the crowds can be more challenging than you’d realise. It can be so easy to go through the weekend thinking you’ll bump into one of your favourite bloggers, only to come away having barely spotted a glimpse of them. I have done exactly this with a couple of bloggers, people I have failed to meet even after 3 years!

So, if there is someone you really want to meet, make a list and then make an effort to find them at some point during the conference. You may find twitter helpful for this – if you can’t find them, send out a tweet and tag them in it. Ask them where they are and what sessions they are planning to attend. Make sure you find them, otherwise you’ll come home kicking yourself, with another year to wait before your next chance to meet them.

3. Pack Wisely

Do not underestimate the sheer amount of free stuff you will amass throughout the weekend. If you visit any of the brands, you’ll likely come away with samples (and looking through the Sponsors list this year, it looks like this will include some books again too). Talking of books, you may find yourself buying some if your favourite author happens to be signing copies at the conference. And then, of course, there is the big bag of goodies you will be given as you leave The Brewery at the end of it all. I cannot stress enough how much space this will take up – last year I actually took an empty suitcase so that I wasn’t trying to juggle multiple bags on the train home.

Leaving plenty of space for all this free stuff also means you need to pack wisely for your journey down. You will not need half the things you think you will (like your laptop), and probably find you’ve forgotten something you wish you’d taken (like plasters). I wrote about my Essentials List last year, which is pretty much everything I plan on taking this year too.

4. Plan Ahead

Similar to my first two points, you’ll want to look at the Agenda and plan which sessions you really do not want to miss and which ones you’re happy to skip. I always find this part the hardest, as there is usually a clash between two or three sessions at least once during the two days. This is when planning ahead can really come in handy. Know what you want to get from the conference and use it to help you decide which sessions are an absolute must.

For me, this includes opting for sessions which will help me with work rather than sessions I would like to do just for fun. Whilst I would have enjoyed some of the sessions because of the speakers, I am opting for those which will help me build and develop key skills which will help me professionally over the next 12 months. I have not done this since my very first year at BritMums Live and it feels a bit odd, but I know that if I don’t do it I will come home feeling like I wasted a fantastic opportunity to learn as much as I could.

I’m also planning on skipping a session or two so that I can wander around The Hub and meet the brands or take part in activities that I usually miss because I am so busy attending every single session possible! I have been meaning to do this for at least the past 2 years, but I just never seem to do it. But that also means that I end up coming home and seeing photos of all the things other bloggers have done with the brands that I didn’t even know were there, and I want to try and change that this year. The Hub gets very busy during the breaks, so it is easy to miss things or have a very hasty chat with a brand, rather than a more meaningful one.

5. Be Flexible

This is a big one. All my other points focus on planning ahead and making sure you get everything you want out of the conference. But you can be too specific and miss out on some fantastic opportunities by simply going with the flow. If you’ve met someone new who is going to a session you hadn’t planned on attending but are happy to change your plans, then do it. If you planned on going back to your hotel room straight after the BiBs but are then invited out to dinner with a group of bloggers and don’t really need that early night, then go out and have fun (even if it means a hangover the next morning). Whatever happens, just go with it and enjoy yourself.

I do hope this helps some of you, and I look forward to meeting as many of you as possible at the weekend!